SYNOPSIS

PrimeLending hired me for a project to bring the archaic “10-03 form” into the digital fold by creating an online application form presence.  This was an interesting opportunity for me as I’ve never owned a home, thus didn’t have any prior experience of what it is like to go through the process of applying for a home loan.  Once I looked over the 10-03 form, I realized how intimidating the process of buying a home can be, especially for first time home buyers.  Stacks of documents, questions that deal with private information, and generally not being in the know as far as whether someone is getting a fair deal or not can be stressful.  I decided it was paramount that the user be constantly reminded visually about the joys of home ownership to offset the negative issues.

UX Design

Every UI Design begins with the UX; user journeys, the flow of any given interface, questioning the status quo, and diving into research all in an effort to make the best user experience possible. Developing the function in order to get from point A to point B the best way possible starts here.

STEP 01

WHITEBOARD SESSIONS

As mentioned above, the whiteboard sessions act as the proverbial sandbox where all ideas are evaluated.  It’s the first step in bringing a thought process into a form of tangibility.

STEP 02

FLOWCHARTS

Once a plausible outcome is identified during the whiteboard sessions, the next step is taking the approach and applying it into a flowchart that is clean and easy to for team members to grasp.  Microsoft Visio is my flowchart app of choice.

STEP 03

WIREFRAMES

Upon receiving initial approval of the flowcharts, the next step involves blocking out assets in crude form to establish a successful layout.  Using a wireframe app such as Balsamiq or Sketch provides users with a simple, interactive navigation experience, taking the user from point A to point B.

STEP 04

DOCUMENTATION

During the life-cycle of a project, it is vital to document and record everything since this is essentially the foundation of what will become the final product.

UI Design

Form follows function, but form can also inspire function. Many iterations were explored before an approved design emerged and it is worth noting that certain visual ideas caused us to revisit the overall user experience. The main goal was simple: provide maximum flexibility to the user wrapped in a immersive visual journey that shows the perks of home ownership.

ONLINE LOAN APP

REGISTRATION

__________

 

STEP 01

MOBILE WEB APP

Simply making the option to register allowed users to take the first step in getting their accounts setup and then continue their journey home on a tablet or desktop.

ONLINE LOAN APP

DASHBOARD

__________

 

ONLINE LOAN APP

APPLICATION

__________

Wireframes

Motion Graphics

Storyboards

Illustrator

After Effects

Flowcharts

I had the pleasure of working with Russell on a very high profile and demanding project at PrimeLending. Russell is a very personable professional who wants to provide the best work product possible for his clients. He is a brilliant graphic designer and his creativity goes well beyond any expectations I had. Russell never missed delivering a scheduled deliverable or milestone, and is not afraid to speak up (tactfully) if he really disagrees with a design decision. Russell’s creativity and desire to meet customer expectations make him an ideal graphic designer for any organization. I would be more than happy to work with Russell again.

AMY TAYLOR, PROGRAM MANAGER AT PRIMELENDINGLinkedIn Recommendation

Russell Perkins did a great job for us during his tenure at PrimeLending. Russell produced a movie themed video that I used during a presentation that captured the audience of 800 people. Russell is a true professional and I hope to work with him again in the future.

MIKE MATTHEWS, SVP, CUSTOMER ACQUISITION AT PRIMELENDINGLinkedIn Recommendation

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