The Canon Mark III with an assortment of lenses was used for the ViDoc sequences. Once the Brown+Partners staff Photographer completed a set, I stepped in to direct the models & crew for the video portions.
Secondary Photography Unit
In addition to shooting the ViDocs, I was also able to contribute with the Secondary Photography Unit, getting macro & texture oriented B roll photos.
Hand Selected Music
Thoughtful consideration was used in choosing music for the “Passion” and “Twilight” videos. Finding the right song is an important component to the post process as it defines the soul, enhancing the visuals.
Online Marketing Campaign
The Video Documentaries were shot for online social marketing purposes; certain parts were shot to look like excerpts from a commercial while other parts showcased more of a behind the scenes montage.
Photoshop, Premiere Pro, and After Effects were used during post.
This was a unique situation in that my direct client was Brown+Partners, who needed my services to in order to pitch a ViDoc social campaign to Zales, one of their main clients.