https://www.youtube.com/watch?v=pmqU2RO08o4
UI/UX Web Design
Concept ideation, built wireframes, and designed a turn-key, fully functional interactive prototype of the 31st Union studio website using Figma.
Project Pitches
Fabricated videos for prototype teams showcasing how a final product might look in order to get buy in from key stakeholders.
Corporate Social Responsibility
We partnered with non profit organizations, donating and volunteering to help local communities through our give back initiative, which I captured production photos and video footage for comms.
Vi-Docs / Features
Chronicling product updates and profiling meaningful contributions key employees have made to both local and international communities.
Internal Comms
Featured employees, talent and culture updates, and company events were captured and distributed internally.
Marketing / Branding
Graphic design assets for Recruiting, HR, Culture, Studio Operations, and Social channels in one cohesive strategy.
BRAND IDENTITY
The First Step To Brand Affinity: Know Your Target Audience
31st Union began in stealth mode, known only as "2KSV" or 2K Silicon Valley. They needed an official studio identity that bridged the gap between forging a presence among its employees and gamers around the world.
BRANDING
31U BRANDING GUIDELINES
__________
BRANDING
31U BUSINESS CARD CONCEPTS
__________
BRANDING
31U OPS DESIGNS
__________
BRANDING
31U RECRUITING DESIGNS
__________
UI/UX DESIGN
STUDIO WEBSITE
__________
Studio head Michael Condrey briefed me on an assignment to design and prototype a high production value AAA studio website with attractive curb appeal. Using Figma, I provided a turn-key solution for the responsive front end that started with UX before pivoting to the UI, building wireframes, design mock ups, interactive prototype, and concept ideation. My photography and video production skills were also leveraged, providing the necessary content offering a glimpse into both the studio and the team.
__________
PHOTOGRAPHY EXAMPLE
BLACK & WHITE PHOTOGRAPHY
__________
Another part of creating a cohesive studio brand involves Photography. Adhering to the branding colors, I decided to emphasize black and white to reinforce the primary palette into the corresponding visual language for internal and external use. Deploying an editorial style that was both candid and personable in nature became synonymous with the brand affinity of the AAA studio. Subsequently, these were natural fits for our recruiting assets, offering a glimpse into the daily life at the studio and potentially attracting future talent by recognizing fellow industry colleagues.
PHOTOGRAPHY EXAMPLE
COLOR PHOTOGRAPHY
__________
Color photography was also used in an editorial capacity, but with bright colors to help convey the innovation, excellence, and inspiring creativity that can be found in all parts of the office, not to mention the wonderful personalities and walks of life that have come together as a team.
VIDEO PRODUCTION EXAMPLE
NEW OFFICE
__________
In 2023, the team moved to a brand new office space with many amenities. I wanted to capture not only the space itself, but also the sense of excitement in the air as the team began to settle into their fancy new place of work. This content was leveraged for social channels as well as recruiting efforts.
VIDEO PRODUCTION EXAMPLE 02
TOGETHERNESS WEEK 2023
__________
The studio hosted “Togetherness Week” twice per year where all of the employees from around the country would meet at the 31U HQ for events, meetings, and volunteer in give back initiatives to local communities. During these meetups, I gathered photo and video content for internal / external brand affinity communications.
CORPORATE SOCIAL RESPONSIBILITY EXAMPLES
TEAM BUILDING
__________
The studio hosted “Togetherness Week” twice per year where all of the employees from around the country would meet at the 31U HQ for events, meetings, and volunteer in give back initiatives to local communities. During these meetups, I gathered photo and video content for internal / external brand affinity communications.
Pinstripes Bowling 2:13
The 31U team works hard, but also loves to play hard. Here is one such outing where the team gets in touch with their inner kingpin and lets loose. Used for internal comms and social channels.
Backpack Drive 2:28
The 31U team participates in several volunteer initiatives to give back to the community. In this example, the Backpack Drive helped 202 underprivileged kids in the Bay Area receive backpacks full of school supplies. Used for internal comms and social channels.
