UI/UX Web Design
Worked with fellow colleague Kelsi Mannhalter on concept ideation, wireframes, and brainstorm ideas for a turn-key, fully functional interactive prototype of the new MythWalker game website using Figma.
Video Production
Shot on-location globally, then video edited and audio mastered for game trailers, social media, and stakeholder presentations.
Motion Graphics
Title cards, end cards, 2D character animation, 3D animation, and special FX were created for global trailers, Twitch Con, Amazon Ads, and external partners for broadcast.
Vi-Docs / Features
Chronicling product updates, employee spotlights, and events we participated in such as Twitch Con, LA Times Festival Of Books, and PAX West.
External Comms
Social media persona, providing game updates, features, and event announcements, as well as voiceover performances for promotional trailers.
Marketing / Branding
Graphic design, go-to-market strategy, brand affinity asset creation, and branding guidelines for videos.
MARKETING ART
The Big Reveal: Marketing A Game Launch Campaign
The Marketing Team, led by Christie G., pulled out all the stops to assemble a fantastic go-to-market launch campaign for MythWalker.
MARKETING ART EXAMPLES
SOCIAL MEDIA TRAILERS
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Roughly a year before the game launched, the Marketing Team led by Christie G. put together a comprehensive road map to generate social media content that would be doled out in tandem with the pulse points of the MythWalker and its features. Below are samples of my motion graphics, video editing, sound editing, and voiceover performances optimized for social media.
MythWalker Classes Trailer 00:54
MythWalker Species Trailer 00:32
IMMERSIVE INTERSTITIALS
MOTION GRAPHICS EXAMPLES
INTERSTITIALS
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The gameplay of MythWalker is played from a predominate isometric angle, which is great for situational awareness as you battle hapless foes. One day, I had an idea of repurposing the inhabitants of Mytherra to give them a more up close and personal cinematic presence for marketing content. Not only did it provide an opportunity for each character to have their moment in the spotlight, but it also showcased all of the hard work the animation team put into bringing them to life. These assets were used on screens at our MythWalker booth for events and social media content. After completing the regular interstitials, which you can see below, I took it one step further for platforms that utilize the 1080×1920 vertical aspect ratio such as Instagram for their videos and had the characters “bust out” of their framed videos, jumping out into the social media interface. I call those “Immersive Interstitials”.
Wulven Interstitial 00:20
Undead Ghouls Interstitial 00:18
Alamus Interstitial 00:19
Pirate Corsair Interstitial 00:16
Migda Interstitial 00:17
Annu Interstitial 00:20
Spellslinger 00:20
Occital 00:20
The Child 00:20
Social Media Deliverables
Videos are optimized for both mobile and desktop formats.
1920x1080, 1080x1920, 1080x1350, and 1080x1080 aspect ratios are used for social channels.
VIDEO PRODUCTION EXAMPLE
MYTHWALKER ANNOUNCEMENT TRAILER
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I worked in conjunction with Roger Agency on the official Announcement trailer (I created the motion graphics end cards, edited parts of the video, and created multiple cutdowns for Social channels) of MythWalker which is now available on Android & iOS.
VIDEO PRODUCTION EXAMPLE 02
MYTHWALKER LORE VIDEO
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This video provided a high level introduction into the narrative of MythWalker, touching on story beats such as The Child, a parallel planet to Earth called “Mytherra” and the conflict brewing, requiring the aide of the player. It provided a fun opportunity to leverage the beautiful concept art illustrated by concept artist Andrea Dailey into motion graphics. I also performed the VO for the trailer.
VIDEO PRODUCTION EXAMPLE 03
MYTHWALKER CINEMATIC TRAILER
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This is the official pre-rendered cinematic for MythWalker. NantStudios, a sister company of NantGames, was hired to create the full length 5 minute short. I was tasked with creating multiple trailer cutdowns, motion graphics title cards, the end card, and voiceover, which you see here.
VENDOR COLLABORATION EXAMPLES
LIVE ACTION COMMERCIALS
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Roger Agency was tapped to create for us two live action commercials; the Announcement trailer and the Date Reveal trailer. The live plate was shot in the Dallas Fort-Worth area. I worked in conjunction with them, doing multiple cutdowns, editing footage, and creating the motion graphics CTA End Cards.
MythWalker Date Reveal Trailer 00:52
I worked in conjunction with Roger Agency on the official “Date Reveal” trailer (I created the motion graphics end cards edited parts of the video, and created multiple cutdowns for Social channels) of MythWalker, which is now available on Android & iOS.
MythWalker Announcement Trailer 2:28
I worked in conjunction with Roger Agency on the official “Announcement” trailer (I created the motion graphics end cards edited parts of the video, and created multiple cutdowns for Social channels) of MythWalker, which is now available on Android & iOS.
PHOTOGRAPHY EXAMPLE
BLACK & WHITE PHOTOGRAPHY
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Another part of creating a cohesive studio brand involves Photography. During game presentations and demos to the press media behind closed doors, I decided to go with a black and white editorial style to capture candid moments for internal and external use.
PHOTOGRAPHY EXAMPLE
COLOR PHOTOGRAPHY
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Color photography was also used in an editorial capacity with the intent to help convey the innovation, excitement, and buzz surrounding promotional event preparation and game release parties, not to mention the wonderful personalities and walks of life that have come together as a team.
VIDEO PRODUCTION EXAMPLES
SHOT ON-LOCATION
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