Film Production
The Canon Mark III with an assortment of lenses was used for the ViDoc sequences. Once the Brown+Partners staff Photographer completed a set, I stepped in to direct the models & crew for the video portions.
Secondary Photography Unit
In addition to shooting the ViDocs, I was also able to contribute with the Secondary Photography Unit, getting macro & texture oriented B roll photos.
Hand Selected Music
Thoughtful consideration was used in choosing music for the “Passion” and “Twilight” videos. Finding the right song is an important component to the post process as it defines the soul, enhancing the visuals.
Online Marketing Campaign
The Video Documentaries were shot for online social marketing purposes; certain parts were shot to look like excerpts from a commercial while other parts showcased more of a behind the scenes montage.
Video Editing
Photoshop, Premiere Pro, and After Effects were used during post.
Client Relations
This was a unique situation in that my direct client was Brown+Partners, who needed my services to in order to pitch a ViDoc social campaign to Zales, one of their main clients.
ZALES
SPLASH
This ViDoc segment is titled “Splash” and was the first production in the three part “Zales Engagement” video series. Dew drops, the morning light, and water as a main theme combined with the notion that the suitor made a “splash” with his proposal inspired the title.
ZALES
PASSION
The second ViDoc segment is titled “Passion” in the three part “Zales Engagement” video series. The inspiration for the title came from multiple elements; the female model’s red outfit, physical gestures such as the male model lifting the female model up in the air as well as sweeping her off her feet, the impromptu kiss, which surprised the male model, etc. It is worth noting that they had just met that day – great on screen chemistry!
ZALES
TWILIGHT
The third ViDoc segment is titled “Twilight” in the three part “Zales Engagement” video series. The inspiration for the title came from the time of day chosen for the shoot. This location had lots of fun textures to capture for “B roll” footage. During the shoot, I had the idea to find paired elements such as the two butterflies and the two candle flames, having them act as metaphors to reinforce the idea of two romantic mates for life. Click the full screen icon on the bottom right for maximum experience.
